Digital Servization Strategies and Product-Service-Systems
Despite their increasing relevance in both academia and industrial practice, Product-Service System (PSS) business models require further clarification and development to address the complexities and potential introduced by digital technologies. This lecture aims to provide foundational knowledge on servitization strategies, with a specific focus on digital servitization (e.i, the integration of advanced digital technologies into service-oriented business models). Through real-world case studies and practical examples, participants will gain a comprehensive understanding of how companies are rethinking value creation by shifting from product to service-oriented paradigms. A special emphasis will be placed on identifying barriers and opportunities in the digital transformation journey, including organizational, technological, and cultural challenges. Furthermore, the lecture will explore how an engineering approach, supported by appropriate tools and methods, can effectively support the conceptualization and delivery of PSS. This involves a systematic integration of product and service components to ensure value consistency throughout the lifecycle.
Lecture at NEMO2025
Date/Time: Wednesday, July 16, 2025 at 08:30