Conceptual Modelling for Digital Innovation
University of Applied Sciences and Arts Northwestern Switzerland FHNW, Switzerland
Conceptual modeling is a powerful approach for driving digital innovation by providing a structured framework to understand, communicate, and solve complex problems. Models are created using pre-defined concepts from a domain-specific modelling language. This lecture begins with an introduction to conceptual modeling, emphasizing the distinction between models and meta-models. A key distinction is made between models—representations of realworld systems—and meta-models, which define the rules and concepts of a domainspecific modeling language. Metamodeling enables stakeholders to agree on the meaning of the concepts fostering a shared understanding of what the model represents. Metamodeling is introduced with the ADOxx platform which can be used for developing the metamodel and graphical notation of a modelling language.Conceptual modeling is applied in design thinking, a user-centered approach to innovation. The Scene2Model approach transforms storyboards into digital assets, bridging the gap between creative ideation and technical implementation. Combining storyboarding, design thinking, and domain-specific modelling enables organizations to innovate effectively, aligning their innovative ideas with actionable, structured solutions and ensuring that all stakeholders share a common understanding of the solutions they design.
Lecture at NEMO2025
Date/Time: Wednesday, July 16, 2025 at 09:30