Service Engineering Models for the Design and Development of Digitalised Product-Service Systems
Assoc. Prof. Giuditta Pezzotta
University of Bergamo, Italy
Despite their recent introduction and consolidation in the industrial practice, Product Service System business models are subjected to a further revision in order to fully exploit the opportunities and challenges provided by the Industry 4.0 technological paradigm. Companies need to identify and define new business models integrating PSS with digital technologies and, as a result, revise their decision-making processes. The design and development of a Product–Service System (PSS) raises new issues since the service component introduces further requirements than traditional product engineering. Compared to traditional and smart products, services are generally under-designed and inefficiently developed. Approaches such as New Service Development, Service Design and Service Engineering have emerged during the last decades to support the design and development of service either as a system itself or as a constituting element of a PSS. In particular, Service Engineering investigates service design and development with a systematic perspective and with a seamless integration of product and service contents. Purpose of the lecture is to provide a holistic conceptualisation and an up-to-date analysis of the current state of the art on the evolution of the concept of Product Service system and Service Engineering models with a specific focus on their adoption in the PSS context. A critical analysis is also performed with the aim to define a research agenda and the most prominent key actions that could give directions for future research.
Lecture at NEMO2023
Date/Time: Friday, July 21, 2023 at 10:00