Conceptualizing and Designing Value Co-Creation - an IS Perspective
Universität St. Gallen, Switzerland
Service-dominant (S-D) logic re-conceptualizes the notion of economic exchange. The cornerstone of this reorientation is the concept of value co-creation-a collaborative process of reciprocal value creation among various actors. Owing to S-D logic’s significance, information systems (IS) research discusses its implications on understanding, designing and managing IS. However, an equivocal understanding of value co-creation’s foundations, semantics, and use emphasizes its underlying conceptual ambiguity in IS and marketing research. We discuss the phenomenon of value co-creation, how value co-creation can be conceptualized and how IS development for supporting value co-creation can be supported by designing a suitable ontology, derive a taxonomy, and propose design principles.
Lecture at NEMO2018
Date/Time: Thursday, July 26, 2018 at 14:00