Analysing Fundamentals of Japanese Creative Services and its Application to Global Service Enhancement
We define Japanese creative services and discuss how they have been sustained successfully and its application to global service enhancement. There are many “Shinise” (shops of long standing) service companies in Japan that are quite unique compared to the companies located in any other geographical region. They typically have anecdotal values based on nature and seasons, various types of culture, histories, and/or lifestyles. Several Japanese creative services are expanding their activities toward global markets. We explain the mechanisms of the sustainability and scalability of advanced cases of Japanese Creative Services. A key aspect of the mechanism is a communication between service providers and consumers based on sharing/interpreting/utilizing of tacit context in a community. For analysing the key aspect, we propose the combined approach of sociology/anthropology, psychology, engineering and design thinking. We developed a meta-modelling platform for handling the combined analysis of the Japanese Creative Services. We believe that this kind of approach will contribute to creating new values within the field of service science and for value-added global services.
Lecture at NEMO2015
Date/Time: Wednesday, July 29, 2015 at 11:00